About | GreySpace

About us

We’ve built and grown rep groups ourselves. That experience shapes everything we do for manufacturers and rep leaders.

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Cory Johnson of GreySpace talking with a rep from The 4K Group at a trade show

Shea Uebelhor of GreySpace reviewing finish samples with a manufacturer's team

Why we exist

Building the next generation of high-performing rep groups.

The industry keeps asking where the next wave of rep talent will come from. We’re building it.

Every search starts with a manufacturer’s need.

When a partner tells us they’re missing the mark in a territory, that’s where we go looking.

We’re looking for great people who happen to be great reps.

The ones specifiers call first and dealers trust with their biggest projects. Some are already running a group and want to grow it. Others are ready to build their own. Either way, the right fit is the person who can close the gap for our manufacturers.

We free our reps up to do what they do best. Sell.

The CRM, the website, the marketing, the back office. We take care of what usually slows reps down. This translates to reps running a professional organization, not a lifestyle business.

For manufacturers, it adds up to one thing: better representation where you need it most.

What “next generation” means

Three things every GreySpace group does.

Runs on modern tools.

RepSuite, shared services and AI that make the group faster and more effective, so reps spend their time selling.

Drives sales in market.

Not order-takers. They find the projects, build the pipeline and win the work.

Invests in the business.

A professional organization, not a lifestyle business. They put money and time back into growth.

What we believe

The right rep partnerships don’t happen by accident.

They take intentionality on both sides. Here’s what that means to us.

Coverage isn’t traction.

A name on the territory map is a starting point. Traction comes from the right team willing to do the work with the right brands behind it.

Numbers beat gut feel.

Big territory decisions deserve real data. So we built the tools to collect and report on it.

Think in years, not months.

Every partnership starts with a pro forma and a growth plan, not a stopgap.

Focus beats volume.

A line card is only as strong as the attention each brand gets and the growth that comes from it.

This industry’s future belongs to those willing to challenge how it’s always been done.

Our team

The team that’s been in your shoes.

Manufacturer focus

Shea Uebelhor

Shea leads GreySpace’s manufacturer relationships, working with each brand to line up strategy, reps and execution market by market. Before GreySpace, he co-founded Level Reps and helped scale it into one of the industry’s leading independent rep organizations.

Rep group focus

Cory Johnson

Cory works on the rep side of the partnership: developing groups, planning with their leaders and putting proven practices in place so they run at a more professional level. He knows that work firsthand, as a co-founder who helped build Level Reps from the ground up.

Customer operations

Travis Kern

Responsible for the systems, platforms, and outbound work that turn insight into action. He focuses on building rep-specific tools and platforms that help manufacturers and rep organizations operate more effectively and scale with confidence.