Our partners

No fillers. No compromises. Every partner here was chosen because of who they are and what they’re building.

JLA RepsPacific NorthwestHeartwood OfficeBay AreaArchitectural HarmonySouthern CaliforniaLevel RepsChicagoBAM & AssociatesPhiladelphiaThe 4K GroupNew York

Partner groups

The groups behind the standard.

The Level Reps team

Chicago

Level Reps

Group Leader
Ashley Delano, President
Territory
Illinois & Wisconsin
Eric Reitter of The 4K Group

New York

The 4K Group

Group Leader
Eric Reitter, Founder
Territory
New York City
Visit websiteBuilt by GreySpace
The BAM & Associates team in Philadelphia

Philadelphia

BAM & Associates

Group Leader
Caleb Tollen, Principal
Territory
Philadelphia
The Heartwood Office principals in their showroom

Bay Area

Heartwood Office

Group Leader
Jason Lauro, Founder
Territory
San Francisco Bay Area
The JLA Reps team in their showroom

Pacific Northwest

JLA Reps

Group Leader
Steve Petroskie, Principal
Territory
Idaho, Montana, Washington, Oregon & Alaska
John and Heather of Architectural Harmony in their showroom

Southern California

Architectural Harmony

Group Leader
John Swanstrom, Founder
Territory
Southern California

Proof from the field

Real partnerships. Real results.

The team has such a thorough understanding of the industry.

“Working with GreySpace is valuable because the team has such a thorough understanding of the industry. GreySpace leverages decades of relevant experience to uncover market opportunities for manufacturers, and to enhance service levels for customers across geographies.”
Brandon ReameExecutive Vice President, Enwork

With MOE, we can now use this data to objectively evaluate the markets we’re in.

“Market Opportunity Engine is exceptional! Until MOE, manufacturers have based their most strategic sales decisions – market size, market potential, and market conditions – on inaccurate, incomplete, or worse… anecdotal data. With MOE, we can now use this data to objectively: evaluate the markets we’re in; how we’re performing in these markets; and where we should focus resources for the best possible return. Fantastic!”
Dan ChongPresident, Boss Design

GreySpace has helped elevate how we go to market.

“What has been most valuable in working with GreySpace is their deep understanding of the independent rep model and the operational realities that come with it. It makes the relationship feel like a true strategic partnership rather than a vendor engagement. From identifying gaps within our internal systems to strengthening existing processes, GreySpace has helped elevate how we go to market.”
Ashley DelanoPresident, Level Reps

Their experienced support has elevated how I operate.

“GreySpace keeps me focused on relationships and growth, while the tech and strategy stay in lockstep behind the scenes. Having their experienced support has elevated how I operate and dramatically improved my communication with customers, manufacturers, and my team.”
Caleb TollenPrincipal, BAM & Associates

Structure, alignment, and support that can accelerate growth.

“At its core, GreySpace connects you to meaningful opportunities. But it’s more than introductions. It’s structure, alignment, and support that can accelerate growth or streamline operations so you can focus on revenue-producing activity.”
Jason LauroFounder, Heartwood Office
Two people in conversation in the Heartwood Office showroomManufacturers

Need a partner in a market you don’t see here?

Tell us where you’re missing the mark. If the right group isn’t on this page yet, we can find or build it.

Find a rep partner
The Level Reps team laughing around a meeting tableRep principals

Want your group on this page?

If you’re building a professional rep group focused on growth, let’s talk.

Grow my rep group
The Level Reps team laughing around a meeting tableRep principals

Want your group on this page?

If you’re building a professional rep group focused on growth, let’s talk.

Grow my rep group
GreySpace

GreySpace helps place, grow and sustain the rep partnerships that drive growth for manufacturers.

Get Field Notes

One email a month for manufacturers and rep leaders.

© 2026 GreySpace Ventures, LLC. All rights reserved.

GreySpace

GreySpace helps place, grow and sustain the rep partnerships that drive growth for manufacturers.

Get Field Notes

One email a month for manufacturers and rep leaders.

© 2026 GreySpace Ventures, LLC. All rights reserved.

GreySpace

GreySpace helps place, grow and sustain the rep partnerships that drive growth for manufacturers.

Get Field Notes

One email a month for manufacturers and rep leaders.

© 2026 GreySpace Ventures, LLC. All rights reserved.

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