Field Notes · October 2026
A new group in LA, and more of the Northwest
Architectural Harmony opens in Los Angeles, JLA Reps grows across the Northwest, and how our groups turn manufacturer data requests around in days.
Welcome to the first issue of Field Notes! Each month, we’ll share what we’re building, where our groups are growing, and what we’re seeing out in the market.
What we do · The quick version
GreySpace is building the next generation of high-performing rep groups.
Every search starts with a manufacturer’s need. When a partner tells us they’re missing the mark in a territory, that’s where we go looking.
We’re looking for great people who happen to be great reps. The ones specifiers call first and dealers trust with their biggest projects. Some are already running a group and want to grow it. Others are ready to build their own. Either way, the right fit is the person who can close the gap for our manufacturers.
We free our reps up to do what they do best. Sell. The CRM, the website, the marketing, the back office. We take care of what usually slows reps down. This translates to more sales, and reps running a professional organization, not a lifestyle business.
For manufacturers, it adds up to one thing: better representation where you need it most.
Tell us where you need coverage →
Here’s what that looks like in practice.
New partner · Southern California
Welcome, Architectural Harmony!
Our newest group is in Los Angeles. John Swanstrom spent 12 years building Sit On It’s LA territory before starting his own group. His team just opened its Experience Center in the Collection Building, surrounded by the dealers and design firms that drive the market.
GreySpace is proud to be aligned with AH as we partner to onboard new brands, technology and infrastructure. They’re building their line card deliberately, with room for the right partners. Need coverage in Southern California? Reach out to Shea to learn more and find out if you’d be a good fit.
Architectural Harmony’s new Experience Center. Watch the video on LinkedIn →
Partner growth · Pacific Northwest
JLA Reps covers more ground
New groups are only half the story. When our manufacturer partners needed more coverage in the Northwest, Steve Petroskie and the JLA Reps team grew in two directions:
Deeper at home: Arcadia/Encore and Calyx by Claridge partnering with JLA in Idaho and Montana.
Wider across the region: With the addition of Omnicharge, paired with JLA’s existing partnership with Indiana Furniture, JLA now covers Western Washington, Oregon and Alaska for the first time.
Looking for coverage in the PNW? Chat with Shea to see if this opportunity is right for you.
Behind the scenes · RepSuite reporting
Rep groups that run on data
Most rep groups run on relationships. Ours run on relationships and data.
Every GreySpace group works out of RepSuite, a CRM we built from the ground up for the way reps actually work. It was designed to report from day one, both to the reps using it and to the manufacturers they represent.
Case in point: a few manufacturers recently asked our groups for forecast reports to help plan inventory. They had them within days, broken out by dealer.
Want a clearer look at what’s coming your way? Just ask.
“Working with GreySpace is valuable because the team has such a thorough understanding of the industry.”
“GreySpace leverages decades of relevant experience to uncover market opportunities for manufacturers, and to enhance service levels for customers across geographies.”
Brandon Reame · Executive Vice President, Enwork
That’s it for this month!
If there’s a territory where you’re missing the mark, or data you’ve always wished your reps could send, let us know. It comes straight to us.
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